Start with a market research that not only verifies the validity of the business plan, but also reveals the size of the market, what products and services people are looking for, and what is the seasonality.
Website is the foundation of online marketing. Make it in the first place. Quality site determine the conversion rate, and that affects marketing costs.
It's hard to improve what is not measured. Analytics is a tool that saves you from micromanagement. Web analytics also plays an especially important role for online specialists.
Lay a good foundation for the future. SEO is like a good foundation of a house. If you have been planning to run the company for decades, make sure it is built on a stable foundations.
Texts are your sellers who are waiting on the website 24/7 until someone starts reading them. Texts don't sleep. Don't underestimate the selling power of texts. People always look for information on the Internet first and only then choose the personal contact.
PPC campaigns are one of the most effective forms of marketing. Be seen where customers are looking for you today and don't wait for SEO results. Or do you need to get support by brand remarketing?